Landing page is also called as a “Lead Capture Page” this page works to help the visitors to get their need as soon as possible it re-direct the visitor to the exact page. This Landing page is connected to the social site like Social media, E-mail campaigns or Search Engine Marketing Campaigns to increase the use of the advertisements. the main aim of a landing page is to change site visitors into clients.
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook